Retail is Paying a Heavy Price, Get Some Relief

Retailers are paying a heavy price for measures intended to limit the spread of COVID-19. To serve all retailers better, Retail Merchants has opened membership up to all local retailers and restaurants so that they may utilize RMA’s reformatted benefits to help bring relief, at no cost.

retail relief 2020

Retail Relief Community

Members, at no cost, can access and utilize the Retail Relief online community where they can share information, ask questions, or connect with other businesses. The community hosts special small business coronavirus topic threads to help navigate through these challenging and fluid times. 

Access Here

retail relief 2020

Receive Consolidated and Translated Updates

Receive consolidated and translated information regarding government mandates, stimulus packages, loans, grants, and other relief efforts that impact retail specifically. 

Sign Up For Alerts

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Legislative Impact

Virginia Retail Federation is Retail Merchants’ statewide lobbying organization that protects members’ legislative interests, ensuring their voice is heard in the legislative process and informs them on issues impacting their business on the local, state, and federal levels. 

Be a part of the collective voice as we implore our elected officials to take specific action to keep the local retail sector intact. 

Sign Up for Action Alerts

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Think. Shop. Buy. Local Program

Engage with our consumer-facing brand Think. Shop. Buy. Local that highlights how retailers are coping and how our consumers can support them through the Local Shopblog, bi-weekly newsletter, and social media platforms.

The Local Shop extends your storefront to reach our curated audience of area shoppers loyal to supporting local retailers. The Local Shop is open to retailers who already sell online, or those who’d like to try out e-commerce.  View Packages & Options  

Through the Think. Shop. Buy. Local program, RMA offers ribbon cutting services to new businesses as well as milestone celebrations to existing businesses. We’ll bring the ribbon, giant scissors, a professional photographer, and some fun! We’re now hosting these celebrations virtually.  Reserve Your Spot  

Promote your event to Think. Shop. Buy. Local’s curated audience of local supporters in one easy step. Simply add Think. Shop. Buy. Local as a “co-host” on Facebook, and your event will be added to the Think. Shop. Buy. Local’s Facebook event feed for added visibility.  How to Add a Co-host on Facebook Events

retail relief 2020

Virtual Events

Facilitated peer-to-peer video conferencing roundtables on relevant topics affecting retailers.

Industry-specific webinars on crisis management, government mandates, and other relevant topics based on your needs.

Register for Upcoming Virtual Events

View All Signature Events

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Payment Processing

Blueswipe is a payment processing provider that delivers online integration, gateways, and in-person payment services with a new inclusive pricing model providing better value and an exceptional experience. 

Member-Only Offer: 10% off Monthly Subscription 

See Details 

retail relief 2020

Hiring Solutions for Shift Work

Snagajob’s Shift app is an on-demand platform that instantly connects workers with open shifts in restaurants and retail storefronts. They help retailers with headaches like daily callouts, high turnover, difficulty hiring, and lack of control. 

Member-Only Offer: 20% off Snagajob Mark-Up 

See Details 

retail relief 2020

Richmond Region Hospitality Association

Richmond Region Hospitality Association is a sub-association of RMA specifically for hotels, motels, restaurants, and regional tourism leaders.  

  • Promotes special interests unique to the hospitality industry through lobbying efforts​ 
  • Holds industry-specific educational​ presentations 
  • Encourages collaboration within the industry​ 

Request Additional Information

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Health Insurance Help

Through Experient Health, RMA is able to connect members to group and individual health insurance plans and offeringsExperient Health is able to help members navigate plans for Medical Insurance, Dental Insurance, Life Insurance, Disability Insurance, Voluntary Benefits, Cafeteria Plans, HSA’s, and COBRA. 

See Details

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Collaborative Advertising

Retail Merchants has partnered with Richmond Times-Dispatch to offer members special negotiated rates on highly visible, full-color banner ads located on the front of the Metro Business section. This ad spot also comes with 50,000 impressions of digital ads to run on

Inquire About Open Dates

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RMA Member Blog

RMA’s blog is a mix of curated content where you can find informative sourced articles, member-submitted announcements or celebrations, and guest-posts from industry experts.

Content Ideas & Guidance

Contact: Melissa Greenfield |

 Meeting Rooms (suspended)

Suspended use in accordance with CDC and Virginia Governor’s guidelines.

Centrally located across from the Willow Lawn Shopping Center, Retail Merchants offers five flexible meeting rooms of various sizes and layouts. space for members to hold interviews, client meetings, or team building sessionsRMA members may reserve meeting rooms at no cost for internal staff meetings or training. 

See Meeting Room Specifications