What is The Local Shop?

The Local Shop is an extension of RMA’s consumer-facing campaign, Think. Shop. Buy. Local which aims to encourage consumers to shop locally. While the word “shop” may be a bit of a misnomer, The Local Shop is a curated collection of products from local stores presented in a shop format which makes it easy for consumers to navigate through products from a variety of local shops at one time. This format also allows local businesses the benefit of reaching new audiences they may not reach otherwise.  

What’s Included

Your Store Page

Each participating business receives a free store page listing in The Local Shop which includes:

  1. business name
  2. store description
  3. website link
  4. business banner image
  5. four individual products

This store page is your chance to highlight your business by showcasing the best, most photogenic products, and thoughtful descriptions. These pages are designed to serve as introductions to local businesses that entice the consumers to click through to your website in order to learn more. When selecting products and images, think about what products and images would make you click through.

Your Products

 

Participation in The Local Shop comes with four complimentary product listings. These listing pages each include:

  1. product name
  2. description
  3. price (no price ranges)
  4. up to two images
  5. link to the product on your store’s website*

This is your chance to show off the best your store has to offer in terms of products and photography. What items are you really known for that hook people into your store? What items can hold their own when showcased individually? These are the items you’ll want to select for your listings. The ultimate goal is to entice people to click through to your website. This is the place to show off the latest and greatest in your inventory.  

*If you aren’t currently selling online, please contact us at mway@retailmerchants.com for more options.

  • Choose unique products to really stand out and grab consumers’ attention 
  • Select giftable items – people often search for gift ideas so make it easy for them. 
  • Keep the price range between $10-$100 for best results.  
  • Choose a variety of items that will be sorted into different categories so that your shop comes up multiple times.
    For example, items that fit into home goods, clothing and accessories, pets, etc. 
     

Your Listings

 

Each local shop is listed on the main directory of open businesses, as well as your products being listed in the main Local Shop product feed and the appropriate category listings.  

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 Local Stories Blog

Our Think. Shop. Buy. Local blog tells the stories of local businesses while supporting the overarching message of encouraging consumers to support local businesses. Through stories, business features, and seasonal roundups, the blog serves as a way for consumers to stay tuned in to the local business community.  

In addition to the Think. Shop. Buy. Local website, stories from the blog are shared biweekly in a consumer-focused newsletter that reaches thousands of local consumers who are passionate about being loyal to local businesses. These stories and more are also shared via our Think. Shop. Buy. Local social media accounts.  

Do you have an interesting story to share?
Contact our content manager for a chance to be featured in our blog.  

Read Blog

Our Promotion

Think. Shop. Buy. Local is shared biweekly in a consumer-focused newsletter that reaches thousands of local consumers who are passionate about being loyal to local businesses. It is also shared via our Think. Shop. Buy. Local social media accounts.  

Bi-Weekly Newsletter

Ready to Get Started with The Local Shop?  

Getting started is easy. First things first, our team will need a little bit more information about you and your business to get you started.   

Get Started!
Not yet an RMA member? Let’s fix that!

Membership is currently free to local businesses as we navigate through these tough times together. Our team will be happy to process your membership and then get you started on The Local Shop.  

Learn More About Free Membership