Prior to this spring, Ivory Paper Co. was living the small business dream. A media darling, their planners could be found among all the top lists for 2021 planners including the New York Times, Good Housekeeping, Refinery 29, Buzzfeed, as
From Virginia Commonwealth University Office of Continuing and Professional Education: Throughout 2021, The Virginia Commonwealth University Office of Continuing and Professional Education (OCPE) is offering a collection of self-paced online, noncredit courses and certificates in partnership with The Learning Resources
As with most things in life, the only thing certain about social media is that as soon as you think you have it figured out, it will change. Social media heavy weights like Facebook and Instagram (which is owned by
It’s no secret that a functional ecommerce platform is essential to a successful retail business in 2021, but perhaps more important than ecommerce moving forward is mcommerce, or mobile ecommerce. While ecommerce typically refers to using a computer to conduct
Small business owners have always worn many hats. They often serve as buyer, marketer, salesperson, accountant, and human resources – a true one man or woman show, if ever there was one. These days, as more brick and mortar retailers
The holidays have come and gone and hopefully, you were able to capitalize somewhat on consumer sentiment towards supporting small businesses and were fortunate enough to acquire new customers. Now, how to keep them? Retaining customers is crucial as it’s
2020 challenged most business like never before. Traditional budgets and plans were thrown away and had to be reimagined in ways no one ever could have predicted. Business models may have pivoted as a result of COVID-19 and budgets could
If nothing else, 2020 was a learning experience for retailers of all sizes and industries. A lesson in pivoting and experimentation, collaboration and communication. As we head into a new year, with a vaccine on the horizon and a forever
We're in the homestretch of the holiday shopping season, and 2020 as a whole. While this year has been exceptionally challenging for retailers, it has also been filled with opportunity. More customers than ever WANT to shop local and support
From Perkins Law, by Eric C. Perkins, Esq.: The process of closing a Virginia small business can range from very simple and straightforward to extremely complex, expensive, and time consuming, depending upon the surrounding facts and circumstances of the business. Just
