E-Commerce Website Checklist (access here)

with Andrew Miller
Co-Founder of Workshop Digital

This is part one of a four-part marketing workshop series.
Join fellow local retailers as Co-Founder of Workshop Digital, Andrew Miller, shares a practical checklist to ensure your website is ready to capitalize on the increase of e-commerce sales this holiday season.

In this marketing workshop, you’ll get a clear view of:

  • Ideas to increase online conversions
  • Practical ways to strengthen your e-commerce website
  • Quick e-commerce website checklist for success

Recorded: October 21, 2020



Social Media Basics (access here)

with presenters…

Mackenzie Cary
Addison Clark | Senior Account Manager & Marketing Strategist

Nhat Pham
SUCCESSWERKS | Founder & Chief Strategist

This is part two of a four part marketing workshop series.
RMA’s Member Relations Team welcomed Mackenzie Wilson, Senior Account Manager for Addison Clark marketing agency for an online workshop highlighting best practices for retailers in terms of optimizing their social media accounts to generate sales.

Following the presentation, Nhat Pham of SuccessWerks leads a “hot seat” exercise designed to generate social media content ideas.

Recorded: October 27, 2020




iPhone Photography (access here)

This is part three of a four-part marketing workshop series.
Professional photographer not in your budget? No problem. RMA’s Member Relations Team welcomed Jacqui DePas Schlosser, owner of By Jacqui Photography, for an online workshop teaching tips and tricks to creating great photography for social media or your website, using just an iPhone.

Recorded: November 4, 2020 




Order Fulfillment Tips & Tricks (access here)

This is part four of our marketing workshop series.
The 2020 holiday shopping season will be unlike any other in history with consumers expected to heavily utilize online shopping, delivery, and curbside pickup options. RMA’s Member Relations Team welcomed Barb Upchurch Lamb, owner of The Apple Cart, to discuss order fulfillment best practices, and how retailers can work together to meet consumers where they are this holiday season.

Recorded: November 11, 2020