With majestic ornate architecture that punctuates the corner of Richmond’s historic Monroe Park, the Altria Theater has been a stunning Richmond landmark hosting events and entertainers since the 1920s.

The exterior of Altria Theater

Originally built for the ACCA Shriners, the Moorish-style building included a 4,600 seat theater, four lounges, six lobbies, 18 dressing rooms, 42 hotel rooms, a gymnasium, locker rooms, a pool, a three-lane bowling alley, offices, and a restaurant. Throughout the years, the opulent theater has played host to legendary performers including Elvis Presley, Frank Sinatra, Jimi Hendrix, and more.

Today, following extensive renovations throughout the years, the stunning space has evolved into a fully functional event venue hosting Broadway productions, concerts, comedians, children’s theater, lectures and presentations, school commencements, fashion shows, weddings, and more.

With social distancing requirements in place as a result of the coronavirus pandemic, the Altria Theater offers a unique venue for corporate as well as social, family, and community organization gatherings while allowing ample room for attendees to spread out. Functional spaces include the now 3,565 seat Altria Theater, where groups can host events from weddings, holiday parties, and networking events right on the Dominion Energy Stage to corporate presentation-style meetings and award presentations; the Grand Ballroom; the Farrell and Parsons Lounge; the Subscribers Lounge; and the North, South, and Herndon Foundation Lobbies. With a wide variety of versatile spaces, the Altria Theater is also well equipped for conferences and workshops which require break-out spaces.

Tablescape at a private event at Altria Theater

The Altria Theater offers full event services including expert level in-house production teams; comprehensive rental packages which include tables, chairs, dinnerware, operations set-up, as well as dedicated event and catering professionals; and a world-class commercial kitchen with a dedicated culinary team which can curate an innovative custom menu for events of all types.

View the video below to see how the Altria Theater can bring your next event to life.