Whether you call them resolutions, goals, or intentions, the beginning of a new year is an opportune time to take stock of where you are and where you’re going.

Check-in with Your Customers

The start of a new year is the perfect time to take the pulse of your customers. Sending out a survey to your database, or inviting regulars in for a special event where you can engage with them can offer insights into ways you might best be able to serve them moving forward. Programs like Survey Monkey make creating forms easy and painless, and best of all, free up to a certain number.

 Embrace Digital Advertising

Now that it’s 2019, it’s time to stop advertising the same way you did in 1999. Digital advertising allows you to be more targeted in your advertising than traditional methods which in turn means you aren’t wasting your time and valuable advertising dollars marketing to the wrong people.  Whether you want to wade in with some simple Facebook ads, or take the plunge with SEO or display advertising, be more intentional with your ad delivery in 2019 – customers have come to expect it.

Evaluate Your Elevator Pitch

Whether you’re actively looking for new investors or just networking with other local businesses at an RMA Connect@, it’s important to have a succinct elevator pitch mastered and ready to go. Take time to review whether what you’ve been reciting for years still holds true and whether or not it’s time to refresh your spiel to more accurately reflect your business today.

Invest in Your People

With today’s job market, it’s more important than ever to hold on to the good people when you find them. That means investing in them. Whether by providing additional training, benefits, or opportunities for professional development, the you more you invest in your people, the more likely they are to feel connected to the company, and not look elsewhere for employment. Sir Richard Branson said it best, “train people well enough so they can leave. Treat them well enough so they don’t want to.”