How you can use this simple approach to marketing.

Hi, Nhat Pham, chief strategist for SUCCESSWERKS. So, what I mean by “Little yeses leads to big yeses” whether it’s in dating, or in business, or sales, you need little yeses first before you get to the big yeses. Let me give you an example.

When I used to be in car sales, I had a lady who was in the service department and getting an oil change. And I said,

“Hey, you want to check out the next level car that’s out here?”

She goes “No, I’m just getting an oil change. I don’t want to buy a new car.” And I said “That’s okay!

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