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How can retailers take a creative approach to marketing communications that can cut through the clutter and drive buyers to, well, actually buy? Aaron Dotson, Principal and Creative Director at Elevation will provide insight into expressing your brand voice, building benefit-driven messaging and making the delivery of that messaging relevant to your target audiences.

ABOUT FRIDAY FORUMS

Friday Forums are RMA’s signature educational series. Typically held on the first Friday of every month, these forums are crafted with relevant speakers and pertinent topics for retailers and the retail industry.


Registration Closed


 

*Event registration closes on May 4, 1:00 pm. Walk-in registration is $5 more.

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