Digital Advertising Opportunities

We’ve cultivated an audience that’s loyal to local.
Join the celebration by taking advantage of these affordable promotional opportunities.

FEATURED HASHTAG (Think. Shop. Buy. Local Site) … $95

Reach ……………….. 8,000
Placement ………… TSBL site, social media & one email
Audience ………….. Consumers
Run Time ………….. 2 weeks on site & one email
Ad Dimensions ….. no artwork required
Available Opps …….

#RVAvalentinesday (Feb 7) | #RVApresidentsday (Feb 7) | #RVAstpatricksday (Mar 6) | #RVAspring (Mar 6) | #RVAearthday (Apr 18) | #RVAconnection (Apr 18) | #RVAcincodemayo (May 2) | #RVAmothersday (May 2) | #RVAmemorialday (May 16) | #RVAfathersday (Jun 13) | #RVAsummer (Jun 13) | #RVAcelebrates (Jun 28) | #RVAgivaways (Jul 12) | #RVArelax (Aug 3) | #RVAdogs (Aug 23) | #RVAlaborday (Aug 23) | #RVAcares (Aug 23) | #RVAautumn (Sep 20) | #RVAcoffee (Sep 20) | #RVApumpkineverything (Oct 18) | #RVAhalloween (Oct 18) | #RVAthanksgiving (Nov 15) | #RVAblackfriday (Nov 15) | #RVAshopsmall (Nov 15) | #RVAchristmas (Dec 13) | #RVAnye (Dec 13)

 

 

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*Free to participate in trending hashtag. Simply post to Instagram or Twitter before the respective hashtag deadline.

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FEATURED EVENT (Think. Shop. Buy. Local Site) … $95

Reach ……………….. 10,000
Placement ………… Local Events page & one email
Audience ………….. Consumers
Run Time ………….. 2 weeks on site & one email
Ad Dimensions ….. no artwork required
Available Dates …. Feb 8, 22 | March 8, 22 | Apr 5, 19 | May 3, 17 | June 14, 28 | July 12 , 26 | | Aug 9, 23 | Sept 6, 20 | Oct 4, 18 | Nov 1, 15 , 29 | Dec 13, 27

*FREE to add events to the Local Events Calendar. Submit here.

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WEBSITE BANNER ADS ……… $175

Reach ……………….. 90,000
Placement ………… Multiple pages on RMA site
Audience ………….. Business professionals
Run Time ………….. 2 weeks
Ad Dimensions …. 1,000 x 135 px (eps file)
Available Dates …. Open

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Reach ……………….. 90,000
Placement ………… Multiple pages on TSBL site
Audience ………….. Consumers
Run Time ………….. 2 weeks
Ad Dimensions …. 1,000 x 135 px (eps file)
Available Dates …. Open

 

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EMAIL BANNERS  … $195

Reach ……………….. 5,400
Placement ………… One email
Audience ………….. Business professionals
Run Time ………….. One email
Ad Dimensions …. 550 x 75 px (eps file)
Available Dates…. Feb 15 | March 1, 15, 29 | Apr 12, 26 | May 10, 24 | June 7, 21 | July 5, 19 | Aug 2, 16, 30 | Sept 13, 27 | Oct 11, 25 | Nov 8, 22 | Dec 6, 20

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Reach ……………….. 8,600
Placement ………… One email
Audience ………….. Consumers
Run Time ………….. One email
Ad Dimensions …. 550 x 75 px (eps file)
Available Dates …. Feb 8, 22 | March 8, 22 | Apr 5, 19 | May 3, 17 | June 14, 28 | July 12 , 26 | | Aug 9, 23 | Sept 6, 20 | Oct 4, 18 | Nov 1, 15 , 29 | Dec 13, 27

 

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FEATURED STORY  … $1,300

Reach ……………….. 24,000
Placement ………… RMA site, social media & one email
Audience ………….. Business Professionals
Run Time ………….. 2 weeks on site & one email
Photography ……… 10 unique professional photos
Copy writing ……… 500-word max.
Available Dates….. Feb 15 | March 1, 15, 29 | Apr 12, 26 | May 10, 24 | June 7, 21 | July 5, 19 | Aug 2, 16, 30 | Sept 13, 27 | Oct 11, 25 | Nov 8, 22 | Dec 6, 20

Reach ……………….. 24,000
Placement ………… TSBL site, social media & one email
Audience ………….. Consumers
Run Time ………….. 2 weeks on site & one email
Photography …….. 10 unique professional photos
Copy writing ……… 500-word max.
Available Dates ….. Feb 8, 22 | March 8, 22 | Apr 5, 19 | May 3, 17 | June 14, 28 | July 12 , 26 | | Aug 9, 23 | Sept 6, 20 | Oct 4, 18 | Nov 1, 15 , 29 | Dec 13, 27

Loyal to Local Package

RMA created the “Loyal to Local” campaign under our Think. Shop. Buy. Local program in 2015, to promote the importance of shopping locally. In 2016, it expanded into a full series that told the stories of nine local business. Now, we are able to offer this opportunity to our members, so that their unique stories can be told to an engaged audience of over 150,000!

  • Reach – sent to a digital audience of over 150,000 consumers
  • Footprint – Greater Richmond
  • Profile – engaged Richmond consumers who support local business

Promo Package

$4,000each
  • Completed video for use by the business, including:

    Story line & project consultation
    Coordination and filming of the video content
    Production and editing of the video

    Four weeks of video promotion under Think. Shop. Buy. Local’s “Loyal to Local” campaign:

    Think. Shop. Buy. Local website
    Think. Shop. Buy. Local social (Facebook, Twitter, Instagram)
    Paid Facebook advertising for the video over the four weeks
    Featured story in two email blast to over 10,000 consumers

Additional Options

15-Sec Spot

$250

30-Sec Spot

$350

Multiple Edits

$100one set of edits included

Video Examples

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