While you don’t have to call them resolutions or goals, the start of a new decade offers the most opportunities to those who are intentional in their actions. Below are seven resolutions for small business owners to make the most of 2020 and the new decade.
Examine Your Website
The beginning of a new year is a good time to take a hard look at whether your website is truly serving your business. This is the front door of your business to many potential customers (yes, even if they eventually come to your brick and mortar location) and if you’ve made minimal changes since the start of the last decade, it could be time for an overhaul. Try looking at it objectively, or better yet, have someone else look at it with a critical and objective eye. Is it user friendly? Easy to navigate? Does it work on both desktop and mobile platforms? Is it ADA compliant? Is it time to add an e-commerce element?
Check-in with Your Customers
The start of a new year is the perfect time to take the pulse of your customers. Sending out a survey to your database, or inviting regulars in for a special event where you can engage with them can offer insights into ways you might best be able to serve them moving forward. Programs like Survey Monkey make creating forms easy and painless, and best of all, free up to a certain number.
Evaluate Your Relationships
While you may have always had a business relationship with a specific company, it doesn’t mean that situations can’t change. Take a moment to take stock of what all of your options are in terms of the various vendors with which you do business. Many companies, such as Blueswipe, will offer complimentary evaluations regardless of whether you end up switching to them or not.
Evaluate Your Elevator Pitch
Whether you’re actively looking for new investors or just networking with other local businesses at an RMA Connect@, it’s important to have a succinct elevator pitch mastered and ready to go. Take time to review whether what you’ve been reciting for years still holds true and whether or not it’s time to refresh your spiel to more accurately reflect your business today.
There’s a reason this buzzword is everywhere – if don’t put gas in the car, there’s only so far it will travel. Self-care looks different for everyone. Self-care can be as simple as holding yourself accountable to set hours for work emails or for going home at night, or something more intentional such as taking one day a month dedicated to family. Self-care can mean whatever boundaries, delegation, or activities you need to perform your best.
Embrace Digital Advertising
A new decade also means that you shouldn’t still be advertising in the same ways you did at the start of the last decade. Digital advertising allows you to be more targeted in your advertising than traditional methods which in turn means you aren’t wasting your time and valuable advertising dollars marketing to the wrong people. Whether you want to wade in with some simple Facebook ads, or take the plunge with SEO or display advertising, be more intentional with your ad delivery in 2020 – customers have come to expect it.
Invest in Your People
With today’s job market, it’s more important than ever to hold on to the good people when you find them. That means investing in them. Whether by providing additional training, benefits, or opportunities for professional development, the you more you invest in your people, the more likely they are to feel connected to the company, and not look elsewhere for employment. Sir Richard Branson said it best, “train people well enough so they can leave. Treat them well enough so they don’t want to.”