Name:
Sarah Choi, Founder of Ignite Collective

Years in Business:
6

When did you first realize that your business was going to succeed?
I don’t know about how I define success, but realizing what comes naturally to me is a skill that others do not often possess and how critical that skill is in a successful launch of a new business was an empowering moment.

What tool, object, or ritual could you not live without in your workday?
Both of my iPhones – they are my main tools of communication and also documentation.

How did you come up with the name for your business?
I was gifted the name Ignite by a branding strategist who worked on a project with me. After our initial meeting, she said, “You should name your company IGNITE, because that’s what you do. You ignite changes and new beginnings.” I thought it was a perfect name describing what I love most about my work.

What characteristic do you most admire in other business owners?
Risk taking

What does the world need more of?
More doing, less overthinking.

As a leader, when did you receive a piece of criticism that was tough to overcome?
It was enlightening to me to hear that how you execute a project is just as important as whether you completed the project to successfully or not. I toned down my intensity some since to pay more attention to the optimum speed for the team, rather than my own. It made for better work relationships.

If you had 3 more hours in a day, what would you do with them?
I would get the rest of my life in order! As a single mom solo entrepreneur, time is always scarce.

Knowing what you know now, what would you have done differently when you first started out?
I would started valuing my time more. I would have started earlier to trust my natural thought process instead of second guessing myself or waiting for other’s validation or approval.

What does success mean to you?
Success to me means that I helped actualize a lot of new ideas, products and services to benefit more people than when these ideas were just in someone’s head, waiting to be actualized.

Has learning from a mistake ever led you to success?
Learning from a mistake has been beneficial as long as I didn’t repeat the same mistake twice.