International congratulations are in order for Retail Merchants member, James River Transportation. The family-owned full-service transportation provider was recently named Operator of the Year by the International Motorcoach Group (IMG).

James River was chosen as a result of its exceptional safety and maintenance record; innovative approach to business; commitment to the local community; and unparalleled support for the travel and tourism industry.

“IMG represents the ‘best of the best’ in the motorcoach industry,” said Stephen Story, President of James River Transportation and RMA Board Member. “Being named Operator of the Year is the highest professional honor I can think of and recognizes the JRT Team for their commitment to exceptional service.”

IMG is an invitation only partnership of the top transportation companies in North America. IMG members are committed to high levels of safety, service, and reliability.

Stephen Story accepts award

Stephen Story (right), President of James River Transportation, accepts the award for Operator of the Year at IMG’s annual meeting.

Story was presented the award during their annual meeting held at the beginning of August in Halifax, Nova Scotia where a James River motorcoach was also secretly transported and “wrapped” with a custom designed Operator of the Year theme.

“With our tracking system, I generally know where all of our vehicles are – I had to reset my phone recently and the tracking app was never reinstalled. For months, my entire staff kept this secret from me. I was totally surprised and shocked. I also discovered that my app credentials were disabled just in case,” said Story.

Wrapped Motorcoach Unveiling

The James River Transportation custom-wrapped motorcoach celebrating the company’s top honor is unveiled at the International Motorcoach Group annual meeting.

Since its founding in 1928, James River Transportation has received numerous Safety Awards, multiple Innovative Operator Awards, and exceptional customer service recognition, but the IMG Operator of the Year Award is the company’s greatest achievement yet.