A transom bursting with greenery above the doorway sets the scene for what’s inside Carytown’s newest shop, Mamie’s Apothecary. The latest project by Lisa McSherry, the retailer behind Lex’s of Carytown, Mamie’s Apothecary officially opened its doors the first day of July showcasing an array of natural products for the body, and for the home.
“I realized I was so careful about what I was putting into my body, but I also need to be careful about what I am putting on my body,” said McSherry, speaking to what inspired her to open the shop.
Named after McSherry’s mother, Mamie’s Apothecary endeavors to help Richmonders detoxify their bodies and their homes by offering products that are non-toxic and chemical free.
Sleek, black industrial-esque lights play off of the old-fashioned apothecary vibe while soothing spa music and a delicate blend of inviting scents cultivate a welcoming space punctuated by pops of greenery.
From sunscreen to cocktail accoutrements, face cream to countertop spray, the products, most of which are beautifully packaged, cover a variety of categories ranging from baby, health, housecleaning, kitchen, and beauty. Additionally, McSherry strives to feature brands that are humanitarian focused, such as Thistle Farms which donates 100% of its proceeds back to the women survivors of sexual violence, addiction, and trauma who handcraft their products.
Beyond the pretty packaging, the products Mamie’s Apothecary stocks are tried and true, often by McSherry and her friends, with simple, honest ingredients. In an effort to encourage customers to know exactly what they are putting in and on their bodies, Mamie’s Apothecary has even sprinkled magnifying glasses around the store.
For those interested in helping others on a journey towards detoxifying their lives, Mamie’s Apothecary also offers gift baskets – perfect for bridal parties, baby showers, and corporate gifting.