500 million hours of video are watched each day across all social media platforms (lilachbulock). That’s a lot of videos being watched! People love watching social media videos so much that by 2019, internet video traffic will account for 80% of all consumer internet traffic (Cisco). Videos are increasingly having more impact in our daily lives and it’s more important than ever before to incorporate creating videos into your content marketing strategy.
Videos Increase Social Media Engagement
83% of consumers would consider sharing video content with their friends (Hubspot). Because people love to share videos, it’s possible to get a significant amount of reach. The ease of watching, commenting, and sharing all on one platform means more engagement.
Social Media marketers know that by incorporating video marketing into a small businesses social media strategy, their clients will get great results.