If you’re looking for feedback from your customers in order to attract more customers, surveys are a great way to do it!

Here are some top tips from RMA member, Addison Clark:

  • Tell people why they should participate.
    Think about this: By asking someone to take a survey, you are asking them to take time and energy from their day to ultimately help your business. Let’s not keep your reasons for the survey a secret – be honest and transparent about the reason for the survey.
  • Write the questions in an engaging way.
    Just because it’s a survey doesn’t mean that the questions have to be bland and boring. To keep your audience’s attention, your survey should sound, well, human. Minimize your use of acronyms, jargon, and words that might be confusing.

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