Great brands tells the truth. Aaron Dotson not only knows how to uncover the truth—he knows how to make it interesting.
Aaron has the ability to understand what lies at the heart of a client’s brand, and excels at translating that information into concepts and campaigns that reflect what makes the brand unique. As a creative director, brand strategist and copywriter, he has created and directed the production of the full range of advertising and promotional materials—from television and print ads to outdoor boards, web sites and collateral design.
Aaron co-founded Elevation with Frank Gilliam in 2001. The firm is dedicated to elevating the brands of its clients through strategically driven creative. Elevation is headquartered in downtown Richmond, at 9 West Main Street, and has grown into one of the region’s most respected creative firms. Elevation was recognized as one Richmond’s Rising 25, a list of the fastest growing privately owned companies in the region, and has been named one of Richmond’s best workplaces. Aaron and Frank were recognized as Ad Persons of the Year by the Advertising Club of Richmond—the region’s highest marketing honor.
In addition to his work at Elevation, Aaron has served as an Adjunct Professor of Advertising at Virginia Commonwealth University, where he creative directs senior advertising students in their last semester before graduation. Aaron is a graduate of the University of Virginia, with a B.A. in Rhetoric and Communications. He has two daughters, Kate (16) and Abby (13), and resides in downtown Richmond.