There’s a lot of great press around Small Business Saturday. Here are some tips to make sure your business is getting the most out of it.
Customize Your Free Small Business Saturday Marketing Kit
In this free kit, you’ll find custom downloadable marketing materials for social media, your website, and your storefront. Plus, it will only take about 2 mins to complete the process.
Access your Small Business Saturday Marketing Kit.
Leverage Social Media
Remind your customers and followers that your business is a small business. Don’t forget to use #ShopSmall and #SmallBizSat, these hashtags will help raise your post’s visibility.
For more information, here’s a link to an article about how social media can help shape your Small Business Saturday (SBS) success: www.americanexpress.com/us/small-business/shop-small/article.
Leverage Your Website
You can use your customized SBS materials on your site in order to share the message. Additionally, this is a great time to add a blog to your site. You can share about why being a small business owner is so great and about the times you and your business have positively impacted the community.
Leverage Your Storefront
Your storefront is a powerful place. Don’t forget to hang posters, pass out flyers, and train staff. Your store is the perfect place to invite your customers to bring a friend when supporting local businesses on Nov 26.