“Big things are happening over here at RMA! In an effort to align with our new strategic plan to move the organization forward, we have made a couple branding changes to RMA. We are proud to share with you, our members, an exclusive look into our new rebranding initiatives.” – Nancy Thomas, President/CEO
SIMPLIFIED NAME & LOGO REDESIGN
First and foremost, we have simplified our name by dropping “association,” making it consistent with how we are most commonly referred.
We have also adopted a new logo to reflect this name change and a more contemporary aesthetic. This new logo incorporates “Think. Shop. Buy. Local” as a tagline for RMA – unifying the two distinguished brands. You’ll also notice that the new design displays the “RMA” acronym while paying homage to the RVA region we serve. These updates capture the vision that we have for the organization as a whole – to establish RMA as a current, strong and supportive resource for its members.
NEW MISSION STATEMENT
In addition, we would also like to introduce to you our new mission statement:
We felt the inclusion of “ultimate resource” in our mission statement simply and concisely captures our priority to serve the retail community.
LAUNCH OF NEW WEBSITE
Last, but certainly not least, we’ve launched a new website to mirror the contemporary look of our new brand. The site is easier to navigate, gives better access to member benefits, and is designed to help both current and potential members.
Throughout the upcoming months, we’ll be updating all RMA collateral, marketing items, and digital presence to match our new look. This includes sending all members new Think. Shop. Buy. Local window clings.
As always, feel free to contact us should you have any questions or concerns.
We thank each and every one of you for your RMA membership and look forward to being an ever-evolving resource to meet your needs!