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Member News & Events |
February 24, 2010
Security & Loss Prevention Association
Tuesday, March 2, 2010
Meeting Sponsor
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Think You Are Internet Secure? THINK AGAIN
Come and meet Steve Werby, Information Security Officer, Technology Services, Virginia Commonwealth University. He will be sharing some examples of current security breaches and some of his expertise and perspective that will help keep your information safe.
- How online banking ‘trojans’ are wiping our small businesses' bank accounts and what can be done to stop it
- The dirty little secret about antivirus software - it won't protect against all malicious software...not even close
- How your employees' personal use of social media like Facebook and Twitter is putting you at risk
Small business managers, owners, and anyone who participates on e-mail, in social media, or who oversees websites or other internet activity, will hear useful security information to implement NOW.
Steve Werby is the Information Security Officer at Virginia Commonwealth University (VCU), where he leads the university's information security management program. His responsibilities include information security policy, governance, risk management, security awareness and threat management. Steve became involved in Internet development and security during the Dot-com bubble, with the founding of the first of his two Internet consultancies providing services to small and medium businesses worldwide. In addition to his role at VCU, he's active in the security research community and is heavily involved in user awareness efforts through social media and his blog, Justifiable Paranoia.
The importance of protecting yourself, your business, your customer information is paramount. Hackers and disreputable “phish’ers” can be not only tremendous irritations, but also problems that can result in the loss of business and reputation.
Tuesday, March 2, 2010
8:15–9:30 a.m.
Location: Retail Merchants Association
5101 Monument Avenue
Richmond, VA 23230
(804) 662-5500
Directions >>
Cost: RMA Members $5; non-members $7; SLPA members, no cost.
Contact: For more information contact Len East at 804-662-5500 or len@retailmerchants.com.
First Friday Forum
Upcoming
Friday, March 5, 2010
Building a Brand from the Inside Out
Title SponsorVillage Bank Photography SponsorRobert Thomas Photography Audio Visual SponsorVisual Aids Electronics Print Media SponsorRichmond Times-Dispatch Online SponsorRichmond.com |
Every business is known for something—is your brand creating the impression you want it to?
Every day, as consumers, we make buying decisions based on the reputation of a company’s brand. We consider whether we trust a brand, believe in a brand, and agree with a brand. Brands make us want things, spend money, and even think a certain way. A brand generates feelings, builds emotional connections and becomes the shorthand that influences our buying behavior. And the logo is only the beginning.
Lisa Moroni-Hall and Cathy McPherson from Brandevotion will discuss how distinctive brands are built both behaviorally and visually, and provide essential steps to developing a memorable brand.
Lisa Moroni-Hall serves as Managing Partner and Account Director for Brandevotion. Lisa’s experience covers a wide breadth of disciplines with emphasis in human resource management, organizational development and brand strategy & development. She has worked with a variety of companies such as regional airlines, international hotels, leading financial institutions and non-profit organizations. Her clients include UPS, Fairfield Inn by Marriott, Vizada, SkyTerra, PLANIT Technology Group, Susquehanna Bancshares, Luck Stone and Goodwill Industries. Prior to launching Brandevotion, Lisa held positions with First Union National Bank, Circuit City and most recently as VP of BrandInside, the brand development division of The Martin Agency.
Cathy Ferris McPherson is a Senior Consultant for Brandevotion, with over 25 years experience in all aspects of marketing. She has worked closely with companies such as Luck Stone, DuPont Fibers Federal Credit Union, World Access, Fairfield Inn by Marriot, PLANIT Technology Group and Goodwill Industries in the area of brand strategy & development. As a professionally trained focus group moderator, She has provided customer service and retail marketing training for a number of individual retailers and shopping center developers, and has been a keynote speaker for professional conferences on the topics of gender communications, basic marketing skills, and brand development. Cathy is an associate professor of business administration and marketing communication for Mary Baldwin College. She is a Co-Founder of Dress for Success Richmond, a non-profit organization that helps low-income women successfully prepare to enter the job market.
Friday, March 5, 2010
7:45–9:15 a.m.
Location: Westin Richmond Hotel
6631 W Broad St
Richmond, VA 23226
804-282-8444
Directions >>
Cost: Members, $25; Non-members, $30
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Member News & EventsSo, What Does It Take to Make a Squirrel Fly?This evening, February 24, 5:30 - 7:30 Richmond only has 52 days to find out! Come and join the Squirrels and see how your business can get involved in the excitement of Baseball being back in Richmond. Drop in anytime and enjoy hot chocolate and go behind the scenes of the renovation projects taking place at the Diamond. Associates will be on hand to answer questions and review advertising and hospitality options. Plus the Squirrels’ Nest (merchandise store) will be open to stock up on your Squirrels gear! www.squirrelsbaseball.com What’s up with Virginia’s Drug Courts?Community Meeting: Friday, February 26, 7:45am – 9:00am Chippenham Medical Center / Kraus Auditorium (enter through Tucker Pavilion and go right immediately) They were in, and then they were out in Chesterfield County. Then they were back in again! Now Johnny Joannou is trying to de-fund them ---- again. Other counties and cities are trying to establish or sustain existing courts. Their success is questioned by few. If you’ve been to a graduation, you know the compelling success stories that show how lives are changed. What is the future for drug courts in the current political and economic environment? Tara Kunkel and Melanie Meadows of the Chesterfield County Adult and Juvenile Drug Court Programs will join us on Friday morning, February 26th to set the record straight on Virginia drug courts – their funding and their future. Kunkel and Meadows also serve on the Virginia Drug Court Association’s board of directors and bring a statewide perspective to the issue. Join us for this important presentation. Plenty of time will be allowed for questions and answers. Early Bird coffee, juice, fruit and muffins are available at 7:45am. This is a great opportunity for networking and learning more about substance abuse prevention in Central VA and beyond. Please indicate whether you will attend so we can insure enough seating for the auditorium. The outreach list for this meeting is expanded to invite colleagues from around the state who are interested. Email rick.mckeel@drugfreealliance.org if you plan to attend. Also include the number coming if you plan to bring guests. Great Egg Drop and Bridge Building Contests at the Science Museum of VirginiaSunday, Feb. 28, 1-5 p.m. Can you drop an egg 25 feet without breaking it? That’s the challenge for middle and high school students. Their mission — create an egg container that is light, but strong enough to prevent a medium egg from cracking. If you’re thinking bubble packaging material, think again. It’s not allowed as an entry in the Great Egg Drop Contest at Engineering Career Day at the Science Museum of Virginia, Science Museum information, 804-864-1400 or 800-659-1727 or visit www.smv.org. SPCA Dinner Night @ EnzosMarch 3 Good food, good cause! Eat at ENZOS ITALIAN CHOPHOUSE and 15% of the evenings proceeds go to the SPCA – and to make dinner extra special, Enzo’s is offering a variety of wine bottles at special prices. (804) 784-2962 Need Help with College Finances?March 18, 9:00 am A presentation on College Financial Planning by Equity Concepts, LLC will provide you with information such as:
Seminar location: Retail Merchants Association, 5101 Monument Ave, Richmond. To RSVP please call 804-285-4463—Ask for Bill Medlin or Richard Simmons NEW! Richmond SCORE Mini-Workshops, special RMA member pricing!March 2, April 14 & 27, May 12, 8:30-10:30 am in the RMA offices – just $15 each. Excellent topics, knowledgeable speakers, an audience worth networking time! Register by calling Sandra Crone, 804-771-2400, ext 131. Click here for the schedule, topics & speakers. Richmond Times-DispatchTwo-for-One Office Delivery Special Subscribe today and receive two copies of The Times-Dispatch delivered to your office each morning! Only $16.40 for 8 weeks of Monday – Saturday delivery! That’s two copies for the price of one! Call 775-2701 and ask for the Retail Merchants Two-for-One special today! www.timesdispatch.com Kings Dominion—Online Discount Tickets for RMA Members!SPRING EARLY BIRD SPECIAL! ONLY $31.99 GOOD ANY DAY TICKETS! Valid any regular park operating day in 2010 - Only $39.99 (ages 3 to 61 and over 48” tall) Juniors and Seniors - Only $29.99 Ages 3 to 61 and under 48” tall – or- ages 62 and above. Children 2 and under are FREE. Don’t Miss the Fireworks Spectacular - May 29 & 30, July 3 & 4, and September 5 Purchase your Tickets Online! Place your credit card order online at www.KingsDominion.com. Then, simply click on tickets, then corporate partner. Your company ID is: VAFUN4 Print your eTicket off the web. Online eTicket purchases can be made up to the day of your visit. Just print out your eTicket and bring it with you to the Park. There is no service charge. Park opens April 2; WaterWorks opens May 29. Please keep Kings Dominion in mind when you are planning your next company outing. Treat your employees to a day of fun along with a catered meal in a private shelter. Contact Cindy Fields, 804-876-5337 or Cindy.Fields@kingsdominion.com Motorcycle Grand Tour of VirginiaApril 9-Nov. 1 This statewide tour of Virginia, coordinated by the Governor’s Motorcycle Advisory Council, the Virginia Motorcycle Dealer's Association, Virginia Hospitality & Travel Assn. and the Virginia Tourism Corp. in an effort to promote motorcycle tourism, safety and awareness within the Commonwealth. Hundreds of motorcyclists will stop at official sponsors’ destinations -- restaurants, hotels, visitor centers, attractions, motorcycle shops, etc. -- to get their ride passports stamped. This provides an excellent opportunity to sell your region, products or services directly to motorcyclists. Sponsors will also receive valuable publicity on all ride materials. Several levels of sponsorship are available to meet any budget. In 2009, more than 500 cyclists participated in the first Grand Tour as well as 58 statewide sponsors. We are striving for even greater participation in 2010! Check out the ride website at www.vamotorcycletour.com. Donate a prize package for the tour! Virginia travel industry prize packages such as attraction tickets, overnight stays, tours or merchandise are other ways to sell your destination – whether you’re an official ride sponsor or not. Questions? Contact Diana Boxey, ride manager, at motorcycletourva@gmail.com. |
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