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events

events September 2, 2009

How engaged are you in Think. Shop. Buy. Local? 

As our message gets out, customers are looking for decals.  Can you be of service to them?  At next week’s First Friday Forum you will hear more about how you can make this campaign work for you and the first thing you can do is promote the use and display of the decals.  You can use the downloadable TSBL logo in your advertising and on your website.  The more it’s out there, the more consumers will think before they buy!  For TSBL logo sightings, stories and more, visit the website!  Click here.

Member News & Events

First Friday Forum

Upcoming

First Friday Forum

September 11

TSBL—Who’s Making It Work and How

Maybe you have, and maybe you haven’t, signed on to the Think. Shop. Buy. Local campaign, literally and figuratively!  But you CAN make the movement work for your business—attracting new customers & bringing back old ones, seeing your name in news stories and on the internet, being interviewed by the media, and gaining fresh appreciation for your place and contributions to your community.

Don’t wait any longer.  Learn how you can use TSBL to promote your business now and into the fourth quarter.   

Panel moderator: Michael Guld, President, The Guld Resource Group, host of “Talking Business With Michael Guld” heard each week on WCVE Central Virginia’s Public Radio and on Richmond.com. 

Panel members:

  • Sarah Paxton, VP/Owner, LaDifference, Inc
  • Thomas Silvestri, President & Publisher Richmond Times-Dispatch

Pick up your TSBL decal at the registration desk.  Additional decals will be available to purchase—4 decals for $1.

Be among the first 10 people (between August 28 and September 7) to email a “logo sighting” and attend the breakfast free of charge!  And as always, bring plenty of business cards for networking.

September 11, 2009
7:45–9:15 a.m.

Location: Westin Richmond Hotel
6631 West Broad Street
Richmond, VA 23230
804-282-8444
Directions >>

Cost: Members, $25; Non-members, $30

Register Online Back to top

Connect@ Bailey's

Tuesday, September 15

Fall blows in with a lively Connect@Bailey’s—a cool way to welcome the season as well as welcome our new member to the fold.  Known for its quality food and upscale, casual environment, Bailey’s is rolling out the red carpet (green felt) and setting aside several pool tables for us.  Start chalking your stick!  The competition will be wild (you know those RMA members!) and lots of fun.  Bailey’s is providing appetizers and you’ll receive a drink ticket.  Plus, remember to stock up on business cards . . . to exchange while you are networking and to drop in the bowl for some terrific door prizes!

Tuesday, September 15
5:00–6:30 p.m.

Location: 7502 W Broad St
Richmond, VA 23294
Directions >>

Cost: Members, $10; Non-members, $15

Register Online Back to top

Loss Prevention & Security for Small Business

Tuesday, September 29

The Best Defense is a Sales Offense

  • 10 Tips on how your employees can be more effective selling while also protecting your inventory
  • Get the lowdown on sales floor activity that could be taking away business…literally
  • Learn what you need to teach—Take-away ideas and techniques to use in your business, with your staff
  • Customer service—Proactive approaches increase profitability
  • Take the hints—Signs that your staff may be more of a hindrance than a help in deterring theft
  • To catch a thief—Resources and suggestions for handling theft when you spot it
  • Q&A, discussion, idea sharing

Speaker:  Michael Guld, President, The Guld Resource Group, host of “Talking Business With Michael Guld” heard each week on WCVE Central Virginia’s Public Radio and on Richmond.com. 

Tuesday, September 29
8:15–9:30 a.m.

Location: Retail Merchants Association
5101 Monument Avenue
Richmond, VA 23230
(804) 662-5500
Directions >>

Cost: SLPA members, no cost; RMA members, $5; non-members, $7

Register Online Back to top

On Point Freebie

Wednesday, September 30

"HTML, Google, meta-tags, Twitter, You Tube, Blogs, Facebook . . . Where should your business start?"

On Point FreebieIn today’s economy, your business needs an effective online strategy to be competitive. Many businesses have invested in a website, but have not fully realized the benefits of that investment.  Addison Clark Online is a leading eMarketing firm in Richmond, VA (and an RMA member) that specializes in helping businesses make their online strategy a key part of their business success.  Join Addison Clark Online as they introduce the basics of developing and utilizing an online strategy to attract and convert customers.

After the session you should:

  • Understand the basics of an online strategy—the 4 P’s and why they are important
  • Be able to attract more customers to your site and location
  • Understand the importance of tracking and monitoring the effectiveness of your online marketing
  • Be able to implement programs that extend the sales relationship with customers

Wednesday, September 30
8:15–9:30 a.m.

Location: Retail Merchants Association
5101 Monument Avenue
Richmond, VA 23230
(804) 662-5500
Directions >>

Cost: No cost to attend, but registration is requested.

Register Online Back to top

Member News & Events

Virginia Energy Citizens Rally For Jobs & Affordable Energy

Thursday, September 3, 11:30am–1:00pm

Cast your vote by attending!  For all the information, click here.

www.EnergyCitizens.org


Get it organized now and participate in the Anthem Quest for the Cure!

Involve your employees and/or friends and family in an event that raises money for pediatric cancer research.  For $500, up to 8 people can participate in the Anthem Quest for the Cure.  It's a Ravenchase treasure hunt that starts and ends at the Virginia Historical Society. You'll use clues and gadgets in an Amazing Race-type adventure.

The event is on Saturday, September 26 from 1-3:30.  Your registration will get you recognition at the event, at www.connorsheroes.org, listing in a print ad, and many other great benefits!  Click here for more information and register your team here.


Vote for "Virginia is for Lovers"

Cast your vote by Sept. 18

Advertising Week has just announced that the Virginia is for Lovers slogan is a  nominee for the Madison Avenue Advertising Walk of Fame. We need you and all of your contacts to vote so that we win this competition.  To vote for the Virginia is for Lovers slogan, go to www.advertisingweek.com/wof, click on the Slogan section, click Virginia is for Lovers and the hit the Vote button. Cast votes by Sept. 18.

The winners will be inducted into the Walk of Fame during Advertising Week (September 21-25) and will gain a permanent position on the advertising industry's version of Hollywood and Vine -- Madison Avenue.  Recognition like this goes a long way in our work to bring more visitors to Virginia and support the state's $19 billion tourism industry.  Please send this message to all of your Virginia friends, outlook contacts, post on your FaceBook page and tweet on your Twitter account if you have one. Share the love and vote for Virginia is for Lovers!


Register Now! Grow Smart Biz Conference

September 29, Washington, DC

Looking to grow your small business? Don't miss the first-ever GrowSmartBiz Conference!

Who: Small business owners, entrepreneurs and aspiring CEOs

What: GrowSmartBiz Conference (www.tinyurl.com/gsbiz) is a one-day event featuring renowned small business leaders and well-known industry experts – including keynote speaker Chris Anderson, editor-in-chief of Wired Magazine and author of The Long Tail and Free – designed to provide resources for small business owners to use to overcome industry challenges.

When: September 29, 2009 | 8:30 AM–5:00 PM

Where:  Renaissance Hotel, 999 Ninth Street NW,, Washington, DC 20001

Attendees will leave the conference with:

  • Insights into best practices of successful small businesses      
  •  Proven strategies for business growth despite the current economy    
  •  Executable, cost-effective ways to market and promote your businesses 
  •  Knowledge of what banks believe is the key to securing small business financing 
  •  Actionable ideas for integrating and leveraging social media into existing marketing and communications efforts

Now Only $99 for Retail Merchants Association members! Just enter code RMAGrowBiz!

Learn More> Check out registration site to see what you’ll receive FREE with attendance!

Featuring opening keynote:

Chris Anderson, Editor-in-Chief of Wired Magazine
With his New York Times bestseller The Long Tail, Chris Anderson named the rise of the niche market as a powerful new force in our economy. He is one of the most knowledgeable, insightful and articulate voices at the center of the new economy.  Now, Chris has published Free: The Past and Future of a Radical Price, originally as an article in Wired magazine, and as a book that has generated incredible interest, buzz and debate.  Learn from Chris the future of business and how to thrive through freeconomics—what business models look like when free has emerged as a full-fledge economy.


30 Smart Marketing Things You Can Do for Under $500

October 14 from 8:30–10:00am at Retail Merchants Association

Marketing that gets results doesn't require tons of money – just a bit of clear thinking. Here are 30 inexpensive ideas familiar to most marketers, but not most business owners, that you can put into effect to build the traffic that builds sales and profits.

As a copywriter and creative director in New York, Miami and Richmond, speaker Bruce Goldman has won over 400 international, national and regional advertising awards. He's taught advertising at the School of Visual Arts in New York and at the Virginia Commonwealth University School of Mass Communication. In 2003, he co-authored the book, Lean Advertising, and he chairs the Richmond SCORE chapter's marketing and communications committee.  Members, $44; non-members, $54.


Richmond Animal League needs Auction items


To the Retail Merchants Association Community,

Since 1979, Richmond Animal League (RAL) has been finding homes for homeless dogs and cats in the Richmond area.  RAL provides complete medical care including vaccinations, sterilization, microchips, treatment for illnesses and lots of TLC to instill trust and confidence so the animals can become beloved family pets. RAL provides temporary shelter and complete care until permanent, loving homes can be located.

In 2009, events including the Best In Show Grand Finale on Friday, November 13th will support our good works.  Community leaders, friends, families and other supporters will enjoy a wonderful evening with the opportunity to participate in live and silent auctions - all to benefit RAL.  We hope to raise over $80,000 from this evening.

We invite you to use this spectacular event to make a difference.  In order to raise the much needed funds to care for our 800+ animals every year, we are asking that you please donate an item to be included in our 2009 auction. Auction Commitment form can be found on the RAL website http://www.ral.org/bestinshow/

RAL is a non-profit organization and our tax identification number is 51-0240493.  If you would like additional information, please call 804-379-0046 ext. 12.  Thank you for your consideration.  On behalf of the Richmond Animal League Board of Directors and Staff, we thank you for your support of our animals. —Susan Kelly, Director of Development, Susan@ral.org           


Crime Solvers & Crime Stoppers Celebrate 25th Anniversary

October 25th

Twenty-five years ago two volunteer organizations were formed to fight crime in central Virginia: Chesterfield/Colonial Heights Crime Solvers and Metro Richmond Crime Stoppers.  On October 15th these two organizations will jointly celebrate their 25th Anniversary with a festive dinner event at the Omni Hotel featuring keynote speaker James Comey, formerly Deputy Attorney General, and music from The Choir, made up of law enforcement personnel and nationally acclaimed singer/songwriter Susan Greenbaum.  This 6 – 9PM event is open to the public, tickets may be purchased for $50.  For more information contact Tim Barnett at tim@shopbarnetts.com or call 740-9773.


Five Facts about the Home Office Deduction

With technology making it easier than ever for people to operate a business out of their house, many taxpayers, entrepreneurs and small business people may be able to take a home office deduction when filing their 2009 federal tax return next year.

Here are five important things the IRS wants you to know about claiming the home office deduction.

1. Generally, in order to claim a business deduction for your home, you must use part of your home exclusively and regularly:

  • As your principal place of business, or
  • As a place to meet or deal with patients, clients or customers in the normal course of your business, or
  • In the case of a separate structure which is not attached to your home, it must be used in connection with your trade or business
  • For certain storage use, rental use or daycare-facility use, you are required to use the property regularly but not exclusively.

2. Generally, the amount you can deduct depends on the percentage of your home that you used for business. Your deduction for certain expenses will be limited if your gross income from your business is less than your total business expenses.

3. There are special rules for qualified daycare providers and for persons storing business inventory or product samples

4. If you are self-employed, use Form 8829, Expenses for Business Use of Your Home, to figure your home office deduction. Report the deduction on line 30 of Schedule C, Form 1040.

5. Different rules apply to claiming the home office deduction if you are an employee. For example, the regular and exclusive business use must be for the convenience of your employer.

For more information see IRS Publication 587, Business Use of Your Home, available on IRS.gov or by calling 800-TAX-FORM (800-829-3676).

To get the timeliest IRS information, news and products and services, subscribe to e-News at IRS.gov—click “Subscribe Now” at the bottom of the page and enter your e-mail address.

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