Featured Events
“Tom is one of the most innovative and refreshing marketing entrepreneurs I have had the opportunity to work with. I routinely reach-out to Tom to gain fresh perspective and insight into his perspective. His track record of success is impressive and speaks volumes to his abilities.”
Jim Harenchar,
EVP and Principal
RightMinds
Wednesday, July 30, 2008
"Smart Marketing: An Executive Dialogue"
Moderated monthly by Tom Blue, RMA Marketing Guru
You don’t have to hire an ad agency to get expert marketing advice. If you’ve ever worried that you’re not getting the most from your marketing dollars, Smart Marketing is well-worth your time.
Once a month, you’ll explore your most vexing marketing challenges with a select group of 5 to 9 peer executives. These structured, 90-minute discussions moderated by marketing expert, Tom Blue are designed to deliver the marketing answers you need today while offering invaluable lessons from the real-life experiences of other executives.
Smart Marketing Topics for 2008- Evaluating your advertising options to get more for your budget
- Targeting, qualifying, and converting the right leads for your business
- Telling a compelling story—developing and articulating your message
- Direct mail—when and how to use it
- Internet marketing—exploring your options without losing your shirt
- Creating or re-designing your web site
- Your marketing budget and measuring ROI
- Cultivating referrals and word of mouth
- Achieving dramatic differentiation in your market
- Identifying and selecting marketing vendors
Tom Blue is an entrepreneur, writer, marketing innovator and frequent speaker on the subjects of online and traditional marketing, business development, and new product launches. Having worked on both the agency and client sides of the advertising fence, he brings substance, candor, and objectivity to any marketing conversation.
Tom has appeared on the Fox Morning Show, ABC News, CNetLive Radio, The New York Times, Industry Standard, Wired, WebProNews, and numerous other news programs and publications in connection with his work. His blog, www.MarketingRevisited.com ranked #6 in the 2007 Blogger’s Choice Awards for the best marketing blog on the web.
12:00–1:30 p.m.
Location: The Retail Merchants Association
5101 Monument Ave.
Richmond,VA 23230
(804) 662-5500
Directions >>
SPACE IS LIMITED . . . 20 Participants.
Cost per session: $79 member / $99 non-member*
*Non-members who join after the second session will receive a $50 discount on membership.
Upcoming Sessions: July 30, August 27, September 24, October 29, November 26
Tuesday, August 5, 2008
4th Annual Retail Marketing Expo
2008 Keynote Speaker
George Whalin
The 3rd Annual Retail Marketing Expo held August 7, 2007, at the Greater Richmond Convention Center was a huge success thanks to the efforts of more than 35 volunteers, the staff of Retail Merchants Association and 24 sponsors, including Longwood University, the Title Sponsor for the second year. Be sure to join us for the 4th Annual Retail Marketing Expo on August 5, 2008. Click here for more info >>
- 2008 Keynote Speaker George Whalin will present "Strategies for a Changing Retail World," an eye-opening presentation in which he will discuss 5 things you should STOP doing right now and 5 things you should START doing right now to survive and thrive in these tough economic times.
- Exhibitors: Click here for pricing >>
Click here for images from the 2007 Expo >>
Title Sponsor
Tuesday, September 23, 2008
The Ultimate Connect @ Plant Zero
Join us in throwing a mammoth ‘fun-raiser’ to benefit theVirginia Retail Federation.
For the first time, Retail Merchants Association is throwing the biggest, most extraordinary benefit EVER! Our fund-raiser for VRF’s 2009 legislative efforts will be packed with good times (we aren’t calling it a “fun-raiser” for nothing!), good food, good entertainment, good music, good people and a GREAT cause.
Promoted to the entire business community, RMA members and non-members, plus related groups; through print, e-mails, the web and by invitation; we will be reaching thousands and expect a full house. Other than the games and entertainment at Plant Zero, we will be having raffle drawings throughout the evening for a wide variety of products and services.
How you can help now:
Make sure your business is promoted through our marketing efforts for this event!
- Donate a raffle item—it can be your product or service, or you can purchase an item or gift certificate from another RMA member. Click here for the donation form >>
- Be a sponsor—there are several levels of sponsorship available. (Contact Jenny Price at 804-662-5500 for additional information.)
6:00–9:00 p.m.
Location: Plant Zero Art Center
0 East 4th Street
Richmond, VA 23224
Directions >>
Cost : Members, $25; Non-members, $30
To register for any Association programs or for more information, please register online or contact us at 804-662-5500 or send an email to: registration@retailmerchants.com
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