Events and Programs

Events and Programs

RMA provides both events and programs aimed to support our members and provide resources needed to succeed.  RMA events are designed to educate, engage and/or honor members of RMA and the greater Richmond community.  RMA programs are specifically tailored to help our members’ businesses thrive.

Events that Educate

Economic Forecast

It’s important to us that we keep our members informed about the state of our economy. The Economic Forecast is a spin-off of the First Friday Forum series where we invite the most trusted economic experts to speak about our shared economic futures. These specialists give insight into what retailers can expect in the coming year as well as tips for developing a strategy going forward.

Past Event »

First Friday Forum

This highly attended signature series is held on the first Friday of each month. Expert speakers cover timely and relevant topics. The forums offer motivating concepts and ideas for attendees to apply to their own businesses. Plus, there’s breakfast!Village Bank helps make each First Friday Forum a big success!Take it from Susan: I never miss an opportunity to attend the First Friday Forums, so I would like to take advantage of the benefits of the Priority Club membership. I always make at least one great connection at these wonderful events.

Event Calendar »

Past Forums »

About Priority Club

Key Session

Key Sessions: A “How To” series for unlocking your RMA member benefits.
Each session will highlight a select grouping of member benefits. The sessions will be interactive; not only educating members on the benefit advantages but also showing them how to use them. Each session will end with a Q & A, allowing members to interact with RMA staff and get additional information

Event Calendar »

Events that Engage


RMA holds the Connect@ happy hour series roughly five times a year. RMA members host these socials in their business locations. Connect@ is an innovative way to network with other RMA members and guests in some of the most trendy spots in the region.  The hosting member gets the advantage of having members of the business community in their stores, while attendees get the advantage of meeting new contacts, catching up with old friends, and enjoying light fare and drinks.

Event Calendar »

VRF Auction and Picnic

The annual Member Picnic is a free event held on RMA’s grounds. We invite all of our members to attend this family-friendly event as a way to thank them for their membership. All-American food, beverages and live music are all provided for attendees to enjoy.  In conjunction with the picnic, we host a silent auction to help benefit the VRF Political Action Committee.  The VRF auction offers unique gift experience packages and discounts on member services.  It’s a great way to pick up a special item while contributing to a worthy cause.

About the Virginia Retail Federation

Events that Honor

Distinguished Retailer of the Year

Since 1966, the Distinguished Retailer of the Year Award has been presented annually by Retail Merchants Association. Its purpose is to honor a local retailer who is both a proven leader in their company and who actively and generously gives back to the community.

The 2015 Distinguished Retailer of the Year recipient was Ronnie Adolf, of Adolf’s Jeweler’s. Learn more and view past recipients.

Nominate a Retailer

Learn more about this year’s Award Ceremony, December 2nd »

Valor Awards

Valor Awards logoThe Valor Awards is by far RMA’s most heavily attended event! Since 1989, the Retail Merchants Association has been producing the annual Valor Awards Breakfast and Ceremony to recognize area law enforcement officers, firefighters and emergency services personnel who have demonstrated extreme acts of courage while serving their community.First responders are nominated from the greater Richmond area localities and are presented awards for selfless acts involving personal risk beyond what is expected while performing their duties. Area law enforcement and fire chiefs present the awards.When you attend or sponsor this event you are showing your appreciation to these dedicated men and women who serve and protect our businesses, communities and families, every day.This event is open to the public and welcomes over 600 attendees. In November 2014, the Valor Awards will celebrate its 25th anniversary.  So, reserve your seat today and see why this is one of the most heartwarming and patriotic events you will ever attend. Stand with us and, most importantly, stand by them; our first responders.

November 7, 2014 »



Think.Shop.Buy.Local logoOne of the biggest initiatives supporting RMA members is the Think. Shop. Buy. Local® campaign! This program is designed to raise awareness of the importance of shopping locally.  It encourages consumers to think before they shop and to buy locally whenever possible.