Vision, Mission, Values
Vision
The Retail Merchants Association will be the most effective trade association for retail businesses.
Mission
The Retail Merchants Association’s mission is to provide resources in advocacy, networking and information to enhance the image and profitability of member companies.
Shared Values
We believe we can best fulfill our vision and accomplish our mission by living these values daily.
Retail Focus
Represent and advance the interests of retailers.
Honest Communication
Communicate openly and honestly, listening and valuing the opinions of others.
Teamwork
Board and staff work together to be supportive of each other and accountable to our members.
Professionalism
Act with integrity at all times and demonstrate high standards and skills, going above and beyond one’s responsibilities.




